Fixing Ad Attribution & Recovering Lost ROAS

We implement a robust server-side tracking infrastructure to deliver accurate conversion data to your ad platforms, enabling smarter optimization and confident budget decisions.

Does This Sound Familiar?

  • Mismatched Reports: Your Shopify or CRM dashboard shows 100 sales, but Meta Ads only reports 65. You don’t know which platform to trust.
  • The Safari Anomaly: You see a large portion of your traffic comes from Safari (iOS/Mac) in your analytics, but they generate a disproportionately low number of conversions.
  • Declining ROAS: Your ad performance seems to be declining, even though your strategy hasn’t changed. Ad algorithms are likely “flying blind,” optimizing on incomplete data due to ITP and ad-blockers.

This isn’t a failure of your marketing; it’s a failure of the underlying data infrastructure. When ad platforms are fed inaccurate data, they make poor optimization choices with your budget.

What’s Included in This Service

This service is a complete, end-to-end implementation designed to restore the integrity of your ad tracking. It includes everything from our Analytics & Speed Foundation package, plus the critical components for ad platforms:

  • Meta Conversion API (CAPI) for Facebook & Instagram:
    – Full server-side event tracking (Page Views, Purchases, Leads, etc.).
    – Advanced Matching setup to increase Event Match Quality (EMQ).
    – Crucially, meticulous Event De-duplication to prevent double-counting and ensure data accuracy.
  • Google Ads Enhanced Conversions API:
    – Server-side transmission of consented first-party data to reliably attribute conversions even when cookies are blocked.
    – Improves the accuracy of your Cost Per Acquisition (CPA) and ROAS metrics inside Google Ads.
  • Optional Platform Add-Ons:
    – We can extend the same robust infrastructure to other key platforms, including TikTok (Events API) and Pinterest (API for Conversions).

How We Guarantee a Reliable Implementation

We treat your data infrastructure like a critical engineering project. Our process is built on precision, testing, and verification.

  • Discovery & Architecture Design: We begin by auditing your existing marketing tech stack and data flow. Based on this, we design a resilient and scalable server-side architecture that fits your specific business needs and traffic volume.
  • Technical Deployment & Integration: We deploy your private server container and meticulously configure the data streams. This involves careful integration with your website’s data layer and setting up the server-side tags according to platform best practices.
  • Rigorous QA & Verification (Our Key Differentiator): Before launch, we execute a comprehensive QA test plan. This isn’t a quick check; it’s a systematic process including cross-browser validation, ad-blocker simulation, and payload inspection to ensure data is formatted correctly. We verify that event de-duplication is flawless to prevent costly errors.
  • Launch & Post-Launch Calibration: After passing all QA checks, we go live. But our work doesn’t stop there. We include a one-week calibration period where we actively monitor the data flow and reconcile the numbers reported by the ad platforms against your primary source of truth (e.g., your e-commerce backend). This ensures the system is not just working, but is verifiably accurate.

Our Background is Your Advantage

Many can set up a GTM tag. Few can build a resilient data system. Our deep expertise in Ad Operations and Quality Assurance ensures a superior outcome.

  • An AdOps & AdTech Perspective: We understand the entire ad ecosystem, from campaign setup to attribution models. We don’t just connect pipes; we ensure the data flowing through them is meaningful and actionable for your ad optimization. We know what a “discrepancy” report means and how to fix its root cause.
  • A QA-Driven Approach: We bring a Quality Assurance mindset to every project. This means anticipating edge cases, methodical testing, and a focus on preventing errors before they happen. We build systems designed for reliability, not just for a “quick fix”.
  • High-Traffic Ready: With a background in web load testing, we design solutions that are not only accurate but also scalable. We ensure your tracking infrastructure won’t become a bottleneck during your most critical sales events, like Black Friday.

FAQ

A: In over 90% of cases, no developer involvement is required from your side. Our process is designed to be self-contained. If your website has a highly custom setup that needs specific data from your backend, we will identify this during our initial audit. In that rare event, we provide a clear, simple brief for your developer to implement.

A: Apps and plugins offer a one-size-fits-all solution that often operates as a “black box,” lacking transparency, proper quality assurance, and control. We build a custom, private data infrastructure that you own completely. This provides superior accuracy, security, and flexibility, and is tailored specifically to your business needs, unlike any off-the-shelf tool.

A: A standard implementation for Meta and Google Ads, including our full methodical process of discovery, deployment, QA, and post-launch calibration, typically takes between 2 to 3 weeks. We prioritize methodical, high-quality work over rushed setups to ensure a reliable long-term result.

A: You retain 100% ownership of every component we configure. This includes your Google Tag Manager account, your new server container, and your cloud hosting account (Stape or GCP). We operate as a technical contractor setting up your property. After the project is complete and handed over, you can revoke our access at any time, and the entire system remains fully yours.

Beyond Implementation: Ongoing Support & Growth

A server-side data infrastructure is not a “set and forget” system. Ad platforms change their APIs, new tracking requirements emerge, and your business goals evolve. We offer long-term support retainers to ensure your system remains accurate, reliable, and continues to adapt to your needs. This includes proactive monitoring, system maintenance, and strategic development of new integrations.

Explore Support Plans

Ready to Trust Your Ad Spend Again?

Let’s start with a no-obligation audit of your current ad tracking setup. We’ll identify your key data loss points and provide a clear, actionable plan to fix them.

Request a Free Tracking Audit

Engineering-Grade Solutions

Every implementation is built with an engineering and QA mindset, ensuring a robust and reliable data infrastructure that you can trust.

Compliance & Security by Design

Your customer data is handled with the utmost care. We implement PII hashing and follow best practices to ensure your setup is compliant with GDPR and CCPA standards.

100% Asset Ownership

You retain full control. All cloud accounts and containers are configured under your name, ensuring you are never locked into a proprietary platform.